Overview
The Bay of Plenty, located on the sunny eastern coast of New Zealand's North Island, is a region renowned for its stunning beaches, lush horticulture, and vibrant communities.
Governed by the Bay of Plenty Regional Council, the region stretches from Pōtikirua in the east to Waihī Beach in the west. Tauranga stands as its largest and most populous city, serving as a significant economic and cultural hub for the entire area.
The region's name was famously bestowed by Captain James Cook in 1769, who was impressed by the "plantations and villages" he observed, declaring it a "bay of plenty." Today, that name still rings true, with the area being a leading producer of kiwifruit, avocados, and citrus fruits.
The council's role is to manage the region's natural resources and guide its sustainable development, ensuring the values of the area are preserved for future generations.
The Bay of Plenty has a rich cultural dynamic, with Māori being key partners and stakeholders. Approximately 32.9% of the population is of Māori descent, and the region is home to 36 iwi, around 260 hapū, and 180 marae.
The Regional Council works in close partnership with these groups to manage the region's unique environmental and cultural heritage.
Services & Programs
The Bay of Plenty Regional Council provides a wide range of services focused on environmental management, regional development, and community well-being.
A key public-facing service is the network of isite Visitor Information Centres, which act as a one-stop-shop for locals and tourists alike. The Tauranga isite is a central point for information and bookings for the entire region.
Services available at the Tauranga and Mount Maunganui Visitor Centres include:
- Free maps, guides, and information on local attractions.
- Booking services for accommodation, activities, and tours across the Bay of Plenty and New Zealand.
- Department of Conservation (DOC) information, including details on regional walks and Great Walks.
- Transport bookings for InterCity buses, KiwiRail trains, and Interislander or Bluebridge ferries.
- Ticket sales for local and national events through agency agreements with i-TICKET and Eventfinda.
- A range of quality, locally-made New Zealand souvenirs and crafts.
The Council also develops comprehensive 'regional profiles' using environmental, economic, and social data to help communities understand local needs and future opportunities.
Getting Involved
Residents of the Bay of Plenty have several ways to get involved with the Regional Council and the wider community.
The Council holds regular public meetings to discuss regional planning, environmental policy, and other governance matters, which residents are encouraged to attend to stay informed and provide input.
Information on meeting schedules can be found on the official council website.
For those looking to experience the best of the region, the isite Visitor Information Centres are the perfect starting point.
The expert staff can help plan itineraries, whether you're interested in exploring the outdoors, delving into cultural history, or enjoying the local food and wine scene.
Volunteering opportunities may also be available through various community and environmental groups supported by the council.
Leadership & Key People
The Bay of Plenty Regional Council is governed by elected officials who represent the community and make strategic decisions for the region. The leadership team ensures the council's functions are carried out effectively, focusing on the long-term prosperity and sustainability of the Bay of Plenty.
The current leadership includes:
- Matemoana McDonald - Chair
- Glenn Dougal - Deputy Chair
Events & Meetings
The Bay of Plenty hosts a dynamic calendar of events, from major festivals to local community gatherings. The Regional Council supports many of these events as part of its commitment to regional development and community vibrancy.
One of the signature events is the Flavours of Plenty Festival, a celebration of the region's rich culinary scene and local produce.
Throughout the year, residents can also enjoy various sporting events, including a summer season of cricket at the Bay Oval in Mount Maunganui.
For upcoming events, shows, and festivals, the Tauranga isite serves as a key ticketing agent, providing easy access for the community.
The Council's own public meetings are held regularly at its main office in Whakatāne and other locations as required.
Getting There
The primary public contact point and information hub in Tauranga is the isite Visitor Information Centre. It is conveniently located in the city centre, making it easily accessible for both residents and visitors seeking information about the Bay of Plenty region.
- Address: 1 Devonport Road, Tauranga.
- Parking: On-street and paid public parking options are available in the surrounding city centre streets.
- Public Transport: The visitor centre is located near several major bus routes that service Tauranga's central business district.
- Accessibility: The Tauranga isite is wheelchair accessible. For detailed accessibility information on other council facilities, it is recommended to call ahead.
A second isite is located at 137 Maunganui Road in Mount Maunganui, serving the bustling beachside community.
Community Impact
Since its formal establishment, the Bay of Plenty Regional Council has played a pivotal role in managing the balance between growth and preservation.
The region is one of New Zealand's fastest-growing areas, and the council is central to planning for sustainable urban development while protecting the natural environment that makes the region so unique.
The council's work has a direct impact on the quality of life, from managing waterways and coastal areas to investing in public transport and regional parks.
Its strong partnership with Māori iwi and hapū is fundamental to its operations, ensuring that cultural values are integrated into environmental management and regional planning.
Through tourism promotion and support for local industries like horticulture, the council helps drive the region's prosperous economy, fulfilling the promise of a true "Bay of Plenty."
